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| Адрес:107023, г. Москва, Барабанный переулок, дом 4, стр 6, БЦ «На Барабанном» e-mail: info@sforp.ru Тел.: (495) 988-61-46 |
In English
| BUSINESS INFORM 2013-THE MOST EXCELLENT EXPO IN RUSSIAA. Data from Guangzhou Fair 111, IMPORTANCE of Business with BRICKS
The Road to BRICS: with opportunity and chanllenge. Recently, China-Russia relationship gains unprecedented development and the overall strategy cooperation relationship deepened continuously. Now China has become the first trade patner to Russia, meantime, Russia has changed to be the trade target which increases fastest in bilateral trade. The investment cooperation developed solidly with both sides, during which a series of big programs steadily implemented which plays an important role to promote economic development of both sides. The bilateral trade rate of both coutries will reach to $100 billion in 2015 and 2020 will be $200 billion and try to get higher. What’s more, the trade of “BRICS” will be the new engine to increase the global trade. Complementary economy will double trade of “BRICS”. B. The Cooperation Trend and Barrier for the China-Russia Trading Develop in GeneralThe rich energy resources of Russia and the demand for energey in China provides development zone for two countries. Russia exports mineral and other raw material to China and import light industry products with labor intensiveness from China. Trade: The rapid increase is in the field of energy, high technolgy and investment etc. Fields of science & technology, engineering and aerospace holds great potentiality. Electronical and mechanical trade is with clear outlook. Ecomonic and trade barrier: The investment total amount of each country only takes up 3% in foreign investment, which does not match with the strategy cooperation relationship between two countries. Investment is very limited to promote China-Russia trade.
C. On Recharge Segment Side, the Fail We MetABCOLOR has been playing an active role to work with Russian exhibition organizing and grouping since 2007. From the year of 2012, the name of the exhibition we worked with has changed to be BUSINESS INFORM, which is the only most influential expo in this field in Russia. Except organizing the exhibtion, we also put our working focus on grouping. From the following curves we can see that even we have some progress but the quantity of exhibitors has no big change. The main reason is that we have very limited influence locally, which was hard to attract more visitors and the trade barrier is also some of the reason. Russian market always controls the import very strict. The barrier they set make inland companies stagnated to the market. What’s more, transportation and customs clearance also acts the role. We tried our best to breakthrough the barriers to make the bilateral trade go smoother. We found an excellent cooperator since the very beginning of 2012-BUSINESS INFORM.
ABCOLOR’s experience in Russian market:
D. Partial Russian Market InformationThe Russian market sales amount was 960 million in 2011
In the Russian printing market, color printer owns the rate of 24.5%. The market ratio printer takes up in Russian market However, black toner cartridge still takes up the rate of 66.2%. The market ratio of toner cartridge in Russia E. Business Informs Abilities and Efforts on This SegmentBusiness Inform is an information agency which has tight cooperation with many bodies in the field of office equipment and put great support to the state-owned companies, private companies and government who shows interests in office equipment. The catalogues and market data Business Inform makes not only spread all Russia but all over the world. BI honestly shares the result with OEM and compatible companies and holds the end-users always have their own right to choose. However, BUSINESS INFORM 2012 is the new program to satisfy the demands of every customer and to expand our activity scope. The Agency actively participates in various conferences, seminars, forums on technical and informational support for large private and state-owned enterprises in a document flow field. Besides, our specialists write materials for document study programs for the students of state colleges and universities, paying special attention to such topics as “Technical Support of Document Flow” and “Informational Support of Document Flow”. Our research of demand for technical and software support of modern offices shows that the need for it is quite substantial and grows constantly from both sides: companies-end users (the buyers) and selling companies. What’s More, BI takes up 1/4 of the total purchasing field and keeps close relationship with government bodies. BI has efficiently utilized this point to offer the right exhibitors materials and samples. ABCOLOR as the organizer in China is the indispensable support between Business Inform and suppliers. From 2005 we visited the show to 2007 organized the show, till 2012 the successful exhibition Business Inform, ABCOLOR always plays a bridge role to realize win-win of every sides. F. Information from Business Inform 2012During the three summer days (from 6th to 8th of June) All-Russia Exhibition Centre (pavilion 57) in Moscow hosted the International Office Equipment, Supplies and Corresponding Materials Exhibition namely «BUSINESS-INFORM 2012». The organizer were an informational agency «BUSINESS-INFORM» (www.sforp.ru) and Chinese organizer—ABCOLOR LIMITED. About 80 companies from Russia, China, US, Japan, Germany, Korea, Turkey, Ukraine, Lithuania and Armenia participated in the Expo (http://sforp.ru/BI2012eng/participants.htm). The majority of participants were from China (42 companies) and from Russia (24 companies). US, Germany and Korea were represented by three companies each. The exhibition was visited by more than 1400 industry experts. It should be noted that along with the bosses of Russian resellers-companies (more than 40% of visitors) the exhibition attracted the professionals of Russian buyers-companies (more than 15% of visitors). The majority of visitors came from different Russian provinces. There were also guests from Ukraine, Kazakhstan, Belarus, Lithuania, Uzbekistan, Estonia and Moldova. The visitors showed great interest in the First International Conference «BUSINESS-INFORM 2012», which took place during the Expo in the Conference Hall of the 57 Pavillion (http://sforp.ru/BI2012eng/list.htm). During the conference the representatives of the leading aftermarket supplies industry companies exchanged views on the current problems of manufacturing and marketing of goods on Global and Russian markets, evaluated the main market tendencies, and shared their forecasts. All 17 reports were attended by more than 500 experts. Most of them used their chance not only to listen to the leading specialists but also to discuss the subjects with speakers. Even though, there're some regrets in Business Inform 2012, that only about 1500 visitors came for Business Inform 2012 instead of 3000 and more we planned.From the following up research We made to to the visitors who got the invitation but did not come to the show after the expo, we found that they show no interests in the old RECHARGE expo at all, and that's the ONLY reason they did not come, further more, the research tells us that this regret is caused by many Chinese exhibitors who invited the 1500 potential customers we offered to all the exhibitors before our openning date, under the name of RECHARGE. So, to avoid the same regret again, we'd like emphisize that we need to pay much more attention to tell your friends and customers what you attend in Russia is BUSINESS INFORM 2013 but not any other exhibitions. Sample Test ResultInformation Agency "Business-Inform" received from the testing lab the results of estimations of consumables from the booths of Chinese companies at the International Exhibition "BUSINESS-INFORM 2012" (Moscow, 6-8 June 2012). The resulting estimates of supplies in the table.
All of the above examples can be recommended for use in the Russian government and commercial organizations. The information of virtual exhibitionBelow - information about the visitors of the virtual booths on www.sforp.ru - site from 15 June to 15 September 2012.
G. What and How We'll Help Our Suppliers
H. Some Requests to the Exhibitors
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In Chinese
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