The International Expo “Business-Inform 2012” and its Organizational-Informational Structure

The International expo “Business-Inform 2012” is not a usual show. Of course it is organized and held with common approach (there are: exhibition hall, booths, exhibitors, visitors), but its life is not limited to the three days for visitors to observe the exhibits, listen to the reports, join seminars and discussions, get to know colleagues, exchange opinions etc. The “Business-Inform 2012” is much broader in structure than just that.

The Major Events for “Business-Inform 2012”

The International “Business-Inform 2012” Expo is to be held in Moscow at All-Russian Exhibition Center from the 6^th to the 8^th of June 2012. Included in the exhibition are: presentations of the newest office machines, consumables and spare parts, latest technical and organizing solutions for maintaining document workflow management; report presentations; seminars; demonstrations; Expo-related discussions. No doubt that one the most important tasks while organizing any event is attracting participants that will add to the interest for the Expo. It is because the demonstration of unusual and attractive technical and technological solutions is the core of the show. The leading companies from Russia, USA, Europe, China, and Japan already announced their participation. And the list of countries is growing every day.

No less important part of “Business-Inform 2012” for organizers is the program of reports, seminars, presentations and discussions. Professional background and carrying out of this part of the exhibition will allow not only broadening views on presented technology and widening its distribution, but will also serve as a foundation for post-Expo events, for instance, International “Business-Inform,” conference. According to organizers, preliminary presentation of every planned report is of extreme importance since it will attract both Russian and foreign specialists for discussion. The goal of every report on the Expo is not only to present one’s own vision of a problem and a solution to it but also to discuss it with competent colleagues. Moreover, every report, seminar, presentation has a considerable educational potency. That’s why not only professionals in some particular field are invited but all those who would be interested in the problem (including state officials and commercial workers, students of corresponding specialties etc.).The seminars, discussions and presentations planned for the Expo are also intended for a wider audience.

International Conferences and Seminars at “Business-Inform”

The International “Business-Inform 2012” Expo won’t be limited to product demonstration at booths. It also offers visitors and exhibitors a chance of direct personal contact, which is undoubtedly very helpful in solving of many practical problems. It is also important to provide both sides with the possibility of the recurring meetings for discussion of topical question, so they wouldn’t have to wait till the next show in 2013. That’s why in autumn 2012 and spring 2013 within the program of “Skrepka Expo” (that is the media-partner of “Business-Inform” Expo) “Business-Inform” conferences will be held, which would be supplemented with report programs, seminars, presentations and discussions all dedicated to office equipment, consumables and supplies, as well as technical and organizing solutions for maintaining document workflow and electronic archiving.

Apart from two International conferences the Informational Agency “Business-Inform”, which is the organizer of the show, every year, holds seminars for state officials on technical and technological equipping of the modern offices. During those seminars the Agency representatives get the possibility not only to discuss with large state organizations representatives their real problems, but also to offer the solutions to those problems, to introduce with the latest technical and technological innovations, which will be presented on International “Business-Inform 2012” Expo, and to distribute info materials, connected with seminars thematic.

Virtual “Business-Inform 2012”

Russia is an enormously large country. And the specialists from Russian businesses and organizations are terribly busy people. That is why many potential visitors of “Business-Inform 2012” might not have a chance to visit the show on dates set (from 6th to 8th June 2012). To allow everyone interested to see the products presented at the show the organizers decided beginning with September 2012 to set virtual “Business-Inform 2012” on show’s web page (www.sforp.ru/BI2012/). With a click on any of the booths showed on an exhibition plan, anyone will be able to enter the informational space of the exhibitor, see all the required contact information, board information, photos of its booth and products, to examine exhibitor’s offer. All the participants of the show will be given the possibility to update the info about themselves, their products and what is more important about their offer. Virtual show will continue to run until the end of 2012 and if necessary until the next exhibition.

The Publication of Materials about Expo’s Results

The exhibition allows its participants to demonstrate products directly to the visitors and the upcoming virtual Expo will seriously bolster the ranks of potential visitors. This is supposed to be the realization of demonstrative function. But organizers think that no less important is the intellectual function. Reports, seminars, presentations, discussions which will become the part of the International “Business-Inform 2012” Expo are supposed to produce the particular intellectual product (technical and technological solutions, marketing research results, comparative ratings, specialist opinions etc.) which would surely be of interest for the wide circle of specialists. That is why organizers decided to publish the number of most interesting reports, presentations, and discussion results in form of the summary brochure. It will be published in three languages (Russian, English and Chinese) and will serve as a basis for presenting “Business-Inform” abroad and for conducting International “Business-Inform” conferences.

That was a short info about organizational-informational structure of the International “Business-Inform 2012” Expo. Should you have any questions of suggestions from improving the offered structure feel free to contact us via e-mail: bizinform@bizimform.ru, bizinform@list.ru.