Business-Inform 2015 International Exhibition : Main Results

On the 19th–21st of May in the pavilion #69 AREC, Moscow, the Business-Inform 2015 International Office Equipment, Printing Supplies and Parts Exhibition took place. It was organized by the Informational Agency «Business-Inform» (www.sforp.ru). 65 companies from Russia, China, the USA, Japan, Germany,Turkey and Lithuania took part in the Exhibition. Most representative were the following groups of companies: Russia (33 companies), China(25 companies). 3 companies represented Germany, 3 represented the USA(http://www.sforp.ru/BI2015eng/exhibitors.htm ). The exhibition was visited by more than 2300 specialists. It is notable that along with Russian seller companies management (around 35% of visitors) the interest towards the Exhibition was expressed by specialists from Russian buyer companies (more that 20% of visitors). The largest part of visitors came from different regions of Russia (72 cities and towns). The event was also visited by the guests from Japan, the Netherlands,Switzerland, Korea, China,Kazakhstan, Belarus, Lithuania,Uzbekistan, Kyrgyzstan, Estonia, and Azerbaijan.

Visitors showed considerable interest in the Fifth International Conference “Business-Inform 2015” which was held simultaneously with the Exhibition in the conference halls of the pavilion #69 AREC (http://www.sforp.ru/BI2015eng/list.htm ). During the Conference the representatives of the leading printing supplies industry companies exchanged views on actual production and promotion issues on the international and Russian markets, evaluated main market trends, shared their forecasts. 13 reports presented on the conference were visited by more than 900 specialists. Most of them got the opportunity not only to hear the leading industry specialists, but also to discuss actual issues with them. The reports that attracted most interest were dedicated to the new printing devices from Kyocera, Sharp, Sindoh, printing outsourcing and MDS/MPS-solutions, printing quality evaluation, marketing in different segments of office equipment and printing supplies market.

On the 20th of May at the Business-Inform 2015 International Exhibition the First International Conference “Supplier and corporate buyer: two views on consumables procurement”, organized by the Informational Agency «Business-Inform» and AHP Association (association of specialists in corporate services and maintenance for Russian enterprises and organizations), took place (http://sforp.ru/BI2015/conference.htm). During the Conference leading experts from the office equipment and consumables supplier companies (Komus, Casio, Veneta System, Delacamp, Ramis), as well as from the corporate buyers (Mitsubishi Electric Rus, YugNefteHimTranzit, Sovcombank) made their reports. For the first time at the Business-Inform Exhibition printing consumables procurement issues became the subject of a real discussion.

The majority of participants have noticed a significant increase in the number of visitors in comparison with the 2012–2014 Exhibitions (in 2013–2014 there were 1500-1700 specialist visiting the Exhibitions, in 2015 – more than 2300), as well as their increased activity. Stanislav Malinskiy, CEO of the Informational Agency «Business-Inform», commented on the exhibition results: “I think there were three major success factors. First of all, leading companies in the international and Russian office printing and consumables industry – DaLZ, TEKO, VTT, Ramis, Profiline, RM Company, Chipcart, Static Control, Integral, Delacamp, Katun – actively took part in preparing and carrying out the Exhibition, having invited their business partners from different regions of Russia, prepared interesting reports, presentations and other materials on their corporate websites. The second factor was the influence of the sanctions on the industry. Many Russian buyer companies have really faced with the necessity of saving and economizing. That’s why we can see the significant increase in the number of visiting buyer companies. Which cartridge brand is better? Is it better to remanufacture used OEM cartridges or buy new compatible ones? Which supplier to choose? These and other questions were heard at the Exhibition and the Conferences quite often. Third success factor:  in 2014–2015 the Exhibition informational support improved greatly. The “Business-Inform Review – Issue for Professionals”, electronic “BUSINESS-INFORM E-News Digest”, press-releases distribution services, active support from the foreign informational partners – Recycling Times Media Corporation, RechargeAsia, JR Consulting – as well as  cooperation with AHP Association have had a significant impact on attracting visitors”.

According to the majority of exhibitors and visitors of the Business-Inform 2015 Exhibition, the informational events (exhibitions, conferences, seminars) are attaining more and more importance in Russia. Only regular supply of information by the industry leaders, open discussions about new products and tendencies would allow the Russian market to remain up-to-date, quickly reacting to the emergence of new and perspective technical and technological solutions on the world’s market. As a result, the majority of participants already confirmed their participation in the Business-Inform 2016 International Office Equipment, Printing Supplies and Parts Exhibition (Moscow, AREC, May, 2016).

Business-Inform Review Magazine (issue #7, 2015) – News from the World of Office Printing Equipment and Supplies.

Another quarterly issue of BUSINESS-INFORM Review – Issue for Professionals (issue #7, 2015) is out now. The magazine’s targets the specialists of the Russian market ofprinting equipment, supplies, and parts. It is published in 20000 copies and is already available for sale.

More than 50 articles have been published in the magazine’s main sections: Global Industry Leaders, Marketing, Printing Outsourcing, Patents and Intellectual Property, Office Equipment and Printing Technology, Printing Supplies, Expos and Conferences.

This magazine has been prepared by the Information Agency “Business-Inform” (Russia,Moscow) specialists in cooperation with Chinese partner, Recycling Times Media Corp.

In the Global Industry Leaders section well know international specialists have been presented, Charles L. Sharp and Steven B. Michlin. Charles L. Sharp is well-known for the global printing industry as an expert in the field of office equipment supplies. In the published article he presents his view on the problems and perspectives of office printing. Salso well-known in the global printing cartridges remanufacturing industry. He is the boss of LaserLand (USA), a manufacturer of components for cartridge remanufacturing and the author of 39 patents. In the article published he shares his experience in protecting the interests of rechargers from OEMs’ accusations.

In the Marketing sections articles have been published dedicated to the sanctions’ influence on the Russian market of printing equipment and supplies (Malinskiy Stanislav, Information Agency “Business-Inform”), main strategies for rechargers in 2015 (Mark Dawson, MSE), the development of inkjet and laser printing in Asia-Pacific region (Pankaj Chawla, IDC), the influence of mobile devices on the Chinese and the US office printing markets (John Shane, InfoTrends), as well as a number of news regarding marketing researches of various segments of office printing in various regions of the world.

In the Printing Outsourcing section a number of articles have been published dedicated to the Russian and international MPS-services markets.

In the Patents and Intellectual Property section articles have been presented dedicated to the experience of lawsuits between OEMs and compatible supplies manufacturers/sellers. World leading experts have presented a range of articles about possible defense-strategies for remanufacturers and compatible supplies sellers in case of a lawsuit related to the OEM-patents infringement. A special attention in the articles has been paid to the use of prior art data in preparation to the court hearings.

In the Office Equipment and Printing Technology section, articles have been published regarding the perspectives of Hewlett Packard entering 3D-market, the main achievements of inkjet devices developers in 2014 and the possible influence of their developments on the 2015 global printing market, the influence of informational technologies on the printing equipment market. The section also contains press-releases of Sharp, Epson, and Brother, dedicated to new models of printing devices on the Russian market.

In the Printing Supplies section articles have been presented dedicated to the main tendencies of office printing supplies markets development in different regions, the possibilities of the reasonable economy in usage of office printing devices. (Tania Hagemann, Integral GmbH), actual issues of selection and compatibility of quality components during cartridge remanufacturing (Volker Kappius, Delacamp AG), as well as articles from the leading Russian and international companies regarding popular products and new arrivals on the Russian market: Static Control products (presented by TEKO), high quality Japanese toner and Unismart II universal programmer (presented by RAMIS).

In the Expos and Conferences sections articles have been published regarding the most influential expos and conferences of 2014-2015: Imaging Summit&Expo 2014 (Las-Vegas, 2014), RemaxAsia Expo 2014 (Zhuhai, 2014), PaperWorld 2015 (Frankfurt-on-Main, 2015), RT Imaging&Expo Europe (Barcelona, 2015), World Toner Conference (Wuhan, 2015), RT Imaging&Expo America (Las-Vegas, 2015). The section also contains materials regarding regional conference organized by TEKO (Russia), which took place in Yekaterinburg, as well as the materials for international office equipment and supplies exhibition, BUSINESS-INFORM 2015 (Moscow, May 19-21, 2015). The section also contains information regarding BUSINESS-INFORM 2015 and Supplier and Enterprise Consumer – Two Views on Supplies Procurement conferences.

Especially for international specialists, several articles dedicated to the Russian market have been presented in English (see English Pages section).

The digital version of the magazine can be found on Business-Inform agency’s web-site, here: http://sforp.ru/bireview/review2015g.htm  (in Russian) and http://sforp.ru/birevieweng/review2015g.htm   (in English).

The printed version can be ordered in Business-Inform distribution department (http://market.sforp.ru/products/), Moscow specialists can purchase the magazine in RAMIS company shop (http://www.ramis.ru/).

Business-Inform Review Magazine (issue #7, 2015) – News from the World of Office Printing Equipment and Supplies.

Business-Inform Review Magazine – Everything about Office Printing Devices and Supplies

Russian Market of Colour Laser Cartridges  for   2014 

The Information Agency “Business-Inform” has completed the evaluation of the colour laser cartridges market in Russia for 2014. Regarding the brands, leaders on the Russian market : HP (59.35% market share in units), Xerox (21.9%), Konica Minolta (4.77%), Kyocera (3.25%), Samsung (3.00%), Epson (1.86%).

Regarding the cartridges the top fifteen looks the following  

• HP CB540/541/542/543
• HP Q6000/6001/6002/6003
• HP CC530/531/532/533
• HP C9730/9731/9732/9733
• HP CE250/251/252/253
• HP CE260/261/262/263
• HP CE310/311/312/313
• HP CE320/321/322/323
• HP CE410/411/412/413
• HP CB400/401/402/403 
• HP CE400/401/402/403
• HP CE740/741/742/743
• Xerox 106R01601/1602/1603/1604
• Xerox 106R01631/1632/1633/1634
• Xerox 106R01461/1462/1463/1464

The undisputed leadership of HP cartridges on the Russian market starts to gradually reduced (2011- 70.3%, 2012 – 70.9%, 2013 – 67.9%, 2014 – 59.35%). At the same time more and more of the Russian market share is “captured” by Xerox (2011 – 10.0%, 2012 – 12.45%, 2013 – 14.44%, 2014  – 21.9%).

The full rating of black-white and colour laser cartridges for  2014 is presented on the Information Agency “Business-Inform”web-site  in the research (marketing) section and in BUSINESS-INFORM Review Magazine.

Source: Information Agency "Business-Inform"

  Russian Market of Compatible Printing Supplies will show record growth in 2015! 

 In 2015 inthe laser office printing segment an annual demand for printing supplies will be the same as in 2014 (in pieces) . But Russian customers will be able to spend 22-25% less for buying these goods than in 2014 (in USD). 

 What will Russian Buyers do?  They will increase purchasing of Compatible Printing Supplies (CPS).

Group 1. Buyers who used cheap will continue using CPS but they will look for the cheapest CPS.

Group 2. Buyers who used good quality CPS in 2014 will look for cheaper CPS ( up to 50-60% in pieces)

Group 3. Buyers who used OEM-cartridges in 2014 will look for good quality CPS ( up to 40% in pieces).

Group 4. CPS' purchases will go up on the growing market of printing outsourcing (+25% in 2015).

 All buyers' groups mentioned above have started looking for new Manufacturers and Sellers of CPS. Russian buyers are interested as in new Manufacturers of good quality CPS as in new Manufacturers of the cheap and cheapest CPS.

 The year 2015 will give new opportunities to Manufacturers and Sellers of CPS in Russia!

Good marketing policy combined with active work guarantees success to any Seller of CPS in Russia.

 How much will Russian market increase?

In 2012 8.4 mln of compatible cartridges were sold  in Russia. It was the best result !  As annual sales of compatible cartridges in 2012-2013 y.y were 8.1 mln. pcs. According to our prognosis in 2015 compatible cartridges’ sales will be booming ! Sales of compatible cartridges will grow up to 10.3 mln.(+27%). Aftermarket will grow up too. So toners, chips and drums’ sales will go up !

 The year 2015 in Russiais a year of super opportunities!

 BUSINESS-INFORM on Transform Europe 2014 Conference

On October 21-22 in Prague(Czech Republic), in Designhotel Elephant, an international conference Transform Europe 2014 took place, dedicated to the wide spectrum of printing outsourcing practical realization and development problems. The organizer of the conference was Photizo Group, an US research agency, most competent and informed company in the field of worldwide printing outsourcing studies. The leading specialists from the leading companies in IT-outsourcing field took part in the conference: Edward Crowley (Photizo Group CEO), Anders Sorman-Nilsson (Thinque founder), Marko Tarkiainen (Managed Enterprise Solutions, Printing&Personal Systems Group EMEA at HP Vice-President), Ken Stewart (Photizo Group Vice-President), David Morrow (PrintFleet CCO), Kewin Morris (OneDOC CEO), James Duckenfield (NewFieldIT Managing Director), Petr Hacmac (MyQ Middle East CEO), Frederik Kunst (N-able EMEA Director of Sales), Gary Fry (Global Graphics CEO) and others. Information Agency “Business-Inform” was the Russian informational sponsor of Transform Europe 2014.

During the two days the participants of the conference were listening to more than 20 reports by the most competent international specialists in printing outsourcing. They also exchanged views on actual issues of printing outsourcing development and implementation in different countries. They shared their technical and technological solutions to the most recent issues and discussed the forecasts and perspectives regarding the development of the industry. The wide range of problems undoubtedly was interesting and beneficial for all the participants of the conference. How to overcome the conflict of interests between the user and the supplier? Are digital technologies killing paper document workflow? How to provide the stable success in this fast changing world? Which printing technologies are more promising? Discussion of these and many other issues was left to the numerous participants of the conference.

It is pleasant to mention that among other reports made by acknowledged leaders in the field of printing outsourcing a report provided by Russian company TEKOattracted a significant interest. Eugeny Obliznikov, TEKO Marketing Director (Moscow) told in detail about the specifics and development of printing outsourcing in Russia, and about Prisma project created by TEKO and its perspectives.

The warm atmosphere of the conference created by its organizers from Photizo Group (Terry Crowley Photizo Group Expo and Conference Organizing Director in the first place) stimulated the active professional discussion of printing outsourcing practical implementation actual issues.

The conference ended its work on October 22, and the participants went home to apply new knowledge in their everyday work. 

About Photizo Group: A leading global business transformation firm, Photizo Group guides clients facing disruptive change with strategies to transform and thrive through this change by using innovative and practical market intelligence, as well as consulting and education services. As a trusted advisor, Photizo provides clients with the visionary guidance they need to make successful business transformation a reality.

 BUSINESS-INFORM on RemaxAsia Expo 2014

On October 15-18, 2014 an international conference IT’S TIME – RT Imaging Summit Zhuhai @2014 and two exhibitions, RemaxAsia Expo 2014and iPrint Expo 2014, took place in Zhuhai (China). The organizer of all three events was Recycling Times Media Corporation (China). 453 companies from different countries participated in these events. According to the organizers during the three days the event was visited by more than 13500 people from 85 countries. It is the first time that the exhibitions are being held at Zhuhai International Convention & Exhibition Center.

Russian informational agency BUSINESS-INFORM took part in the event already for the third time, for the first time having its own booth. The aim was to present to foreign companies specialists the Agency’s products (magazines, catalogs, 3D-printers, databases, marketing research results), as well as a Russian Office Equipment, Printing Supplies, and Parts International Exhibition BUSINESS-INFORM 2015 and BUSINESS-INFORM Informational Project in full (booth E330). According to the participants of the Chinese expos, BUSINESS-INFORM presentation was quite successful. The visitors of E330 booth thoroughly studied and evaluated Agency’s production, the structure of BUSINESS-INFORM exhibition and project, learned about BUSINESS-INFORM 2012, 2013, 2014 report programs and basic results, expressed interest in participation in BUSINESS-INFORM 2015 International Exhibition (Moscow, All-Russia Exhibition Center (VDNH), May 19-21, 2015).

Visitors and participants of the Chinese exhibitions were greatly interested in three reports regarding the specifics of Russian printing equipment and supplies market made by Information Agency “BUSINESS-INFORM” General Director, Dr. Stanislav Malinsky. The first report called “Threats and Opportunities in Russia” was presented at IT’S TIME – RT Imaging Summit Zhuhai @2014 conference organized by Recycling Times Media Corp. (China) on October 15 in Holiday Inn Zhuhai hotel’s conference hall. 212 specialists from more than 80 countries, who took part in the event highly ranked the report, which demonstrated the negative consequences of low quality new compatible cartridges mass shipments into Russia. The speaker also demonstrated the potential threats of patent wars to the Russian market, noting that there will be no winners in these wars. The negative consequences of patent wars will impact not only the shipments of compatible cartridges into Russia, but the whole Russian market of printing equipment. 

Besides the report regarding Russian market the IT’S TIME – RT Imaging Summit Zhuhai @2014 conference saw the presentation of a new BUSINESS-INFORM Review, Issue for Professionals magazine, prepared by Information Agency “BUSINESS-INFORM” and Recycling Times Magazine especially for Russian professionals in the field of printing equipment and supplies sales and usage. The main sections of the magazine are: Marketing, Printing Outsourcing, Patents and Intellectual Property, Office Equipment and Printing Technologies, Printing Supplies, Business-Inform Project, and Recycling Times Media Corporation News. Starting from 2015 this magazine will be published in Russia on quarterly basis.

The second and the third reports were presented by Dr. Stanislav Malinsky on 17 and 18 of October within the framework of RemaxAsia Expo 2014 seminar program. The first report,  “Russian Printing Supplies Market: Major Trends and Prospects” demonstrated the basic statistical data regarding the volumes of printing equipment and supplies sales during 2004-2014, explained the main tendencies in detail, made a forecast for Russian market development on 2015-2017. The speaker showed a serious concern while demonstrating to the audience the statistics of Russian buyers dissatisfaction with a low quality of new compatible cartridges for laser printing, he explained the reasons for this dissatisfaction and its possible impact on the Russian supplies market in 2015-2017. The speaker also analyzed the possible impact of political sanctions on the Russian market in 2014-2015, especially noting that a necessity of import substitution production development in Russiawill provide the Russian printing equipment market with certain stability. In the final part of the report Dr. Malinsky invited everyone present to participate or simply visit BUSINESS-INFORM 2015 International Exhibition that will be held inMoscow, on 19-21 of May, 2015.

The third report, “How to increase cartridge sales in modern conditions in Russia”, presented by  Information Agency “BUSINESS-INFORM” on RemaxAsia Expo 2014, was dedicated to the analysis of the dynamics of the main factors influencing the decision of the Russian buyer procuring printing cartridges, and also to the changes, which are necessary to introduce into products presentation and promoting in Russia. The speaker, Dr. Malinsky, didn’t only analyze the main factors influencing the buyer’s choice of laser cartridges but also mentioned the most common mistakes made by Chinese suppliers when presenting their goods in Russia, demonstrated the variants of correct solutions for informational support of Chinese products presentation in Russia, using the options of Business-Inform Informational Project.

On the whole, the participation in RemaxAsia Expo 2014 and iPrint Expo 2014 in Zhuhai left BUSINESS-INFORM specialists with quite positive impressions. Numerous new contacts with Chinese, Korean, Japanese, and American companies were established, some of these companies already offered to cooperate. The experience received from participation in a large international exhibition will surely be useful for Russian specialists in organizing BUSINESS-INFORM 2015 International Exhibition.